Google's mission is to make the world's information universally accessible and useful. This mission, which began as an idea in a Stanford University dorm room, has been fulfilled and is expanding daily. Now Google is widely recognized as the world's largest information provider, especially since its acquisition of Wikipedia, the online encyclopedia.

Google's utility and ease of use have made it one of the world's best known brands almost entirely through word of mouth from satisfied users. It has changed the face and nature of the internet search industry, and some of its innovations, notably The Google Toolbar and Google Adsense, are revolutionizing online browsing and advertising, as well.