WishFin is a platform run by Mywish Marketplaces Private Limited (MMPL). MMPL has pioneered financial marketplaces in India. It runs neutral financial marketplaces that leverage its proprietary technology to intermediate between the banks and customers seeking banking products. MMPL operated websites include WishFin and Deal4loans. MMPL has close to 10 Million customers and has always attempted to help its customers fulfil their wishes by helping them make "Responsible Financial Decisions".